Opinion The bigger the puff-count claim, the more important it becomes to explain the method behind it.
The number got too big to ignore
High-puff disposables changed the shape of product marketing. Once products advertise tens of thousands of puffs, the number becomes more than a convenience claim; it becomes the center of the buying decision.
That creates a simple editorial responsibility: explain what would have to be true for the claim to hold up.
The missing method
Many product pages do not define puff duration, interval, device mode, cutoff behavior, or endpoint. Without those conditions, readers cannot compare one headline number with another.
A claim-checking layer does not need to accuse every brand of exaggeration. It needs to ask for the method.
VapeRisk position
VapeRisk will prioritize puff-count methodology because it is visible, commercially important, and testable. The goal is not drama; it is comparability.